Arvato modifies its branding
Gütersloh. Arvato, the Bertelsmann group’s internationally networked provider of outsourcing services, has revised its branding. The new corporate image, which will be introduced step by step starting today, includes a modified logo and a new online presence (www.arvato.de). To ensure a clear and consistent communication of all companies in the Arvato network towards the outside and inside, a consistent brand architecture and a new, up-to-date corporate design have been developed. The lead agency for the entire relaunch is medienfabrik Gütersloh, an Arvato subsidiary.
“Our new branding wasn’t developed in a design lab, but is the result of an intensive process involving the company’s Executive Board, managers, staff and experts. It is an expression of the way Arvato sees itself, a reflection of our shared identity,” says Rolf Buch about the new branding, which will be used to project a self-contained, distinct image for Arvato from now on. He adds: “Strengthening the Arvato corporate brand underscores our common strategy of providing integrated solutions to create real added value for our customers.“
The new Arvato logo is an evolution of the previous logo. It stands on its own, is distinctive, streamlined, clear and modern. The Arvato name is clearly in the foreground. The integrated Bertelsmann logo reflects the Group’s new branding and emphasizes the fact that Arvato is part of the Group and shares its values.
Most units will use the Arvato corporate logo from now on. Subsidiaries that have an established, powerful brand name in the marketplace – like Mohn media – will keep it as part of their logo. The slogan “The sprit of solutions” will remain in place as an expression of Arvato’s entrepreneurial identity. It will continue to document the company’s solution-finding skills going forward.
Arvato is an internationally networked outsourcing providers. More than 65,000 employees design and implement bespoke solutions for all kinds of business processes across integrated service chains, for business customers from around the world. Its portfolio includes all services related to the creation and distribution of printed materials and digital storage media, as well as data management, customer care, CRM services, supply-chain management, digital distribution, financial services, professional and custom IT services, and the direct-to-customer distribution of educational media.
Phone + 49 5241 80-3408
Fax + 49 5241 80-3315