Reader’s Digest entrusts Arvato Entertainment Europe with Archiving and Digital Services
Guetersloh - Reader’s Digest, one of the world’s leading multimedia publishing and direct marketing companies, has entered a multi-year agreement with Arvato Entertainment Europe for Digital Archiving, Preparation and Digital Distribution of its audio content. With this agreement another major content owner has elected to use Arvato Entertainment Europe’s comprehensive archiving and digitization services.
Jörg Pollmeyer, Vice President Audio Sales & Customer Services at Arvato Entertainment Europe explains, with respect to this important agreement and the services range expansion, “With these broad archiving and digital distribution services the long-term cooperation with Reader´s Digest reaches a new dimension”. For several decades the global media service company has been manufacturing physical music products for Reader’s Digest companies across the world; with this new agreement that association is taken into the digital age.
Arvato Entertainment Europe is now entrusted with the digital archiving of the Reader´s Digest music catalogue - some 20,000 recordings - , the preparation for different digital formats and the digital distribution of content to the Apple iTunes Store, digital aggregator The Orchard and other DSPs. “The agreement also includes the provision of digital content internally for Reader´s Digest companies as well as mastering services – collating different titles for album compilations – and uploading the associated metadata”, says Wolfgang Martens, Director Digitisation & Media Archiving Services. “The agreement allows us to bundle different services from one source, thus simplifying many subsequent processes.”
Richard Dinnadge, Product Development Director International Music at Reader´s Digest commented: “We are delighted to continue and to expand our long-term partnership with Arvato Entertainment Europe for this critically important area of our digital content and supply chain management. It will provide a solid foundation on which to further grow our activities in the digital space where we have already seen well over one million downloads from the iTunes store alone”.
Arvato Entertainment Europe
Arvato Entertainment Europe offers its business partners in the Games, Video, Audio, Sport and TV/Broadcast industries a wide range of services and solutions. Its European presence covers six countries. More than 1,500 employees in Europe provide the highest standards of service to their customers, and have been doing so for more than 50 years. Arvato Entertainment Europe is a market leader in integrated solutions across the entire value chain, from replication and e-commerce to Fulfillment, Distribution/Supply Chain Management and Electronic Content Distribution. All these processes are supported by innovative end-to-end IT systems. Arvato Entertainment Europe is part of Arvato, a leading internationally networked provider of outsourced services.
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