Arvato Rewards celebrates its tenth birthday
Munich: For ten years, Rewards Arvato Services GmbH has been successful with its customer loyalty activities in the market.
What began a decade ago as a spin-off from the in-house online multi-partner bonus program "webmiles" has developed into a European market leader for international programs in the areas of rewards management, consumer loyalty and customer relationship management (CRM). The outsourcing partner has already been able to support companies such as Emirates Airlines, Coca-Cola, Commerzbank or Deutsche Bahn. For the latter, Arvato Rewards operates the bahn.bonus awards shop and the entire assortment fulfillment.
Whether trading companies, health insurance funds, financial or mobility services providers – cross-country customer loyalty programs have long since become a standard. After all, companies must always find new ways to strengthen the direct link to their customers while new competitors are constantly entering the markets and trying to dispute that customer relationship. Against this backdrop, global customer loyalty programs are gaining in importance and becoming a key success factor.
One-stop shopping for customers
Arvato Rewards has developed from a pure rewards provider to a leading provider of loyalty and CRM solutions since its entry into the commercial register in May 2007. As an outsourcing partner, the company develops and operates individual programs for the identification, acquisition and long-term commitment of consumers, business customers and employees. About 30 national and international companies are now among the clients. More than 500 suppliers provide products to around 18 million participants and customers in 62 countries. The rewards portfolio covers approximately 5,000 different items ranging from drones to action and digital cameras to modern kitchen appliances and luxury watches.
"Together with the other Arvato companies, we now offer all the services our clients require to outsource their customer loyalty program," says Mark Edenharder, Managing Director of Arvato Rewards. The service specialist creates tailor-made solutions for its customers from a modular service offering ranging from CRM consulting, IT systems, data analysis and rewards management to the service center and participant direct marketing.
10 years, 180 degrees and 15,000 euros
This "handmade" approach has also been transferred to the company's 10th anniversary, according to Mark Edenharder. "My team and I have put ourselves in a Munich bakery and baked more than 400 birthday cakes for our customers and partners." The birthday parcels comprise a personal invitation to watch the making-of-video from the bakery on the company website. They also encourage newsletter registrations via an exclusive sweepstake with prizes worth 15,000 euros.
About Arvato Rewards
Rewards Arvato Services GmbH is a specialist for the outsourcing of loyalty and CRM solutions. It develops and operates individual programs for the identification, acquisition and long-term commitment of consumers, business customers or employees. As a subsidiary of Bertelsmann, it offers a full-service spectrum of CRM consulting, IT systems, data analysis, rewards management, service centers and participant direct marketing. Its international clients include retailers, airlines, financial services providers, health insurance funds, mobile operators and consumer goods manufacturers.
For more information, visit www.arvato-rewards.com.