Arvato offers guidance for omnichannel
Gütersloh – To support companies in fulfilling their omnichannel potential, Arvato has developed a free Omnichannel Readiness Quick-Check tool. The new analysis tool consists of 39 questions covering six specialist fields. It reveals any areas wherein retailers still have room for improvement when it comes to linking all sales channels.
Omnichannel is no longer a vision of the future; it is the reality of shopping today. Customers expect to be able to buy items online which have sold out in stores or return items bought online to a store. However, many retailers are not set up for this, as demonstrated by the Omnichannel report 2016, which Arvato published in cooperation with the Salesforce Commerce Cloud and WHU – Otto Beisheim School of Management. "Many companies still use archaic and non-networked IT systems", explains Marcus Karten, Vice President of Global Business Development, Consumer Products at Arvato SCM Solutions. "This is also because in many places there is still a silo mentality, in which various departments work completely independently of one another."
Companies need guidance
In light of the major challenge switching to omnichannel, companies often do not know where to start. Many retailers already fulfil the essential requirements without being fully aware, for example by having highly productive logistics or a high quality online shop store. The Omnichannel Consulting Team at Arvato have developed the analytical Quick-Check tool precisely for identifying this potential. The online questionnaire, with a total of 39 questions, goes through the specialist fields of Organisation, Online Store and Apps, Warehousing and Logistics, IT and Data, as well as Stores.
This 360-degree view of one's own company illustrates areas in need of improvement in a transparent fashion. "Many stores could, for example, already serve as collection points for online orders", says Marcus Karten. "However, the warehouse stock is often not transparent enough to process customers' Click&Collect orders directly from the store's stock. Our Quick-Check tool covers precisely these blind spots." The participants receive an immediate evaluation of their results within the tool at the end of the questionnaire. For a more in-depth analysis, an expanded 200-question evaluation tool is available and highlights the omnichannel potential in more detail.
Arvato SCM Solutions:
Arvato SCM Solutions is an innovative and international leading service provider in the field of supply chain management and e-commerce. Partners come together with industry specialists in the fields of Telecommunication, Hightech & Entertainment, Automotive|Bank|Insurance, Healthcare, Consumer Products and Publisher. More than 14,000 employees work together to provide practical and relevant solutions and services worldwide. Using the latest digital technology, Arvato develops, operates and optimizes complex global supply chains and e-commerce platforms, as the strategic growth partner for its customers. Arvato SCM combines the know-how of its employees with the right technology and appropriate business processes to measurably increase the productivity and performance of its partners.
As leading European full-service e-commerce, omnichannel and retail logistics service provider; Arvato SCM Solutions has worked in the Consumer Products segment with world renowned fashion, beauty and FMCG brands for over 15 years. Arvato’s brand-specific service portfolio covers retail logistics, omnichannel and the entire e-commerce process chain: development of online shops, frontend management, online marketing, B2B & B2C logistics and shipping including returns management as well as payments and accounting, customer service and e-commerce consulting.
With 57 distribution hubs in Europe, Russia, Asia and the US, Arvato SCM Solutions provides the necessary scalability, flexibility and experience to give their customers the decisive competitive edge.
Arvato is a wholly-owned subsidiary of Bertelsmann.