The new sloggi online shop is live
Gütersloh - sloggi has gone online with a new shop: the successful Triumph underwear brand is now presenting itself completely independently online. Arvato SCM Solutions has been entrusted with the development and ongoing operation of the online shop. The full-service e-commerce service provider now supports the strategy for the establishment and distribution of two independent global brands by the Swiss lingerie manufacturer, who founded the sloggi brand in 1979 and is now positioning it independently and in a completely new way. The new online shop has been launched simultaneously in four countries and is, like the Triumph online shop, perfectly tailored to all devices.
In addition to the responsive design, special attention has been paid to functionalities such as automatic gender-specific content control. The development of the sloggi online shop was based on the same platform as Triumph, which has been running on Salesforce Commerce Cloud (formerly Demandware) since 2011. The cross-platform synergies resulting from this approach during implementation had a decisive impact on the extremely short project duration of only three and a half months.
"The new sloggi online shop has gone live in our most important sloggi markets Germany, UK, Austria and France, within less than three and a half months," says Tilman Galler, Head of E-Commerce at Triumph. "This extremely short project lead time was only possible due to smooth project management and an exceptional cooperation between all involved parties." By the end of the year, the rollout will have taken place in the Netherlands, Switzerland, Italy, Poland, Denmark, Sweden and Belgium. Triumph relies on Arvato’s full-service e-commerce package, which extends from shop development and frontend management of the online shop to transport management, as well as customer and financial services.
"With the sloggi shop, we are successfully implementing the frontend development on Salesforce Commerce Cloud for another Triumph brand and are also managing the day-to-day business for sloggi end-to-end", explains Jeanine Schneider, the responsible Key Account Director at Arvato SCM Solutions who has been looking after Triumph since the first day of cooperation. "We are naturally happy to support our customer’s rapid internationalisation and are proud to have raised our strategic partnership to a whole new level."
A global success story in its own right, the owner-operated company Triumph International is one of the world’s leading manufacturers of lingerie and undergarments whose 49 subsidiaries now supply 120 markets. Under the brands Triumph and sloggi, the company develops, manufactures, and sells lingerie, nightwear, and swimwear both commercially and in its retail shops.
About Arvato SCM Solutions
Arvato SCM Solutions is an innovative and international leading service provider in the field of supply chain management and e-commerce. Partners come together with industry specialists in the fields of Telecommunication, Hightech, Entertainment, Automotive, Bank, Insurance, Healthcare, Consumer Products and Publisher. More than 14,000 employees work together to provide practical and relevant solutions and services worldwide. Using the latest digital technology, Arvato develops, operates and optimises complex global supply chains and e-commerce platforms, as the strategic growth partner for its customers. Arvato SCM combines the know-how of its employees with the right technology and appropriate business processes to measurably increase the productivity and performance of its partners.
As a leading European full-service e-commerce, omnichannel and retail logistics service provider; Arvato SCM Solutions has worked in the Consumer Products segment with world-renowned fashion, beauty and FMCG brands for over 15 years. Arvato’s brand-specific service portfolio covers retail logistics, omnichannel and the entire e-commerce process chain: development of online shops, frontend management, mobile app, B2B & B2C logistics and shipping including returns management as well as, financial and customer service and e-commerce consulting.
With 63 distribution hubs in Europe, Russia, Asia and the US, Arvato SCM Solutions provides the necessary scalability, flexibility and experience to give their customers the decisive competitive edge.
Arvato is a 100 percent subsidiary of Bertelsmann.