Top service for man’s best friend
E-commerce fulfillment for Fressnapf
FRESSNAPF, the leading European specialist shop for pet supplies, has placed their trust in Arvato’s expertise since June 2015. The full services e-commerce and retail logistics service provider took over the online order processing and returns management in its new distribution center Halle-Heideloh, rebuilt specifi cally to suit FRESSNAPF’s requirements.
The starting point
FRESSNAPF’s goal encompasses “giving everything to ensure a simpler, improved and happier co-existence for pets and mankind.” This is also reflected in the aim of FRESSNAPF to have the online ordered goods delivered as quickly as possible.
FRESSNAPF places a large emphasis on its customers receiving orders through next day services. As well as speedy deliveries, a key business requirement in the pet food industry is the importance of precise management of shelf-life and batch control.
The digital business of FRESSNAPF’s Online Shops has steadily and positively developed since the launch in 2009. Their online business accounted for 51 million euros of an approx. 1.8 billion euro total turnover.
As this segment is a major focus for the future, FRESSNAPF Group needs a strong partner who can guarantee the growth and globalization plans in accordance with its specific quality requirements. Besides Germany and Luxembourg, additional online shops across Europe are planned for the expansion of the international business.
It took less than half a year, from signing the contract to go-live, for Arvato to rebuild its distribution center in Halle-Heideloh as per FRESSNAPF’s requirements. From that point on, Arvato handled FRESSNAPF’s online orders and managed the returns with more than 150 employees. The quality of the returned merchandise is checked and either stored in the warehouse or disposed of safely. The extensive experience and expertise in returns management, their logistics network and IT systems support Arvato in its ability to offer the most cost-effective and the quickest solutions.
The 23,000 m² distribution center in Halle-Heideloh is located directly on the A9 and situated on the most important north-south main thoroughfare in Eastern Germany. Moreover, the east-west motorways A4 and A38 intersecting the A9, as well as critical carrier hubs, are located within close proximity.
In addition to an excellent transportation infrastructure, the logistics center has optimal warehouse specifications at its disposal. Bulky goods and pet food sacks are stored in a wide-aisle palette warehouse in contrast to smaller items, such as toys which are stored in a separate area and picked with a cart.
Since the go-live, an average of 5,000 parcels are shipped daily; a total of one million parcels last year. Approximately 8,000 items are available in the online shop.
FRESSNAPF is forecasting a double digit increase in revenues for their German Online Shop in 2016.