For a company´s success in the dynamic and demanding world of the beauty and cosmetics industry, perfecting logistics is highly important. The international beauty corporation COTY Inc. has announced its plans for further expansion in one of the most competitive industries with its increasing complexity for
domestic and global distribution.
COTY Inc. was founded by perfumer François Coty in Paris in 1904, and has established itself as a global fragrance
and cosmetic corporation. Nowadays, COTY represents more than 47 brands in over 40 countries, making it one of the world’s biggest perfume manufacturers.
The starting point
For the COTY Prestige sector, the company has searched worldwide for a supplier in order to consolidate multiple warehouses into a central location. Handling direct deliveries to European countries, as well as to additional regional warehouses. Therefore, the cosmetic corporation created branch-specific requirements such as extensive safety standards.
From a customer’s perspective, it was highly important to consider the delivery to branches as well as further logistic centers. Depending on the customer, processes needed to be individually adjusted to fit each end-client’s structure while being throughout supported by IT. Due to this, the significantly increase transparency along the whole supply chain was granted.
In 2013 Arvato implemented COTY’s warehouse solution. Ever since the company has handled deliveries for the Prestige and Ultraprestige product divisions from the logistics center in North Rhine-Westphalia. Daily deliveries within Europe to Germany, Great Britain, France, Spain and Italy. Furthermore, Arvato supports worldwide distribution to wholesalers in over 70 countries in the Retail Travel Sector, as well as to other COTY regional warehouses.
For deliveries to retailers Arvato handles packaging and labelling according to channel and cross-dock-center requirements. As part of this standard goods flow, this integration includes marketing materials, such as perfume samples.
Arvato has implemented modern technical and organizational methods to fulfill the realization of specific requirements. Thereto belongs the execution of constructional and organizational provisions for the storage and shipment of dangerous goods. Furthermore, was a system for continuous monitoring of the specific warehouse conditions in terms of temperature and atmospheric humidity introduced to the solution. In addition the SAP driven full batch traceability monitors shelf life and shipping using the FEFO method.
Using RF scanners a smooth, fast and paperless picking process is guaranteed. Finally, the installation of conveyor systems an automatic picking, stock sorting and full customer requirements process flow is ensured.