Responsive design increases mobile sales by 200 %
The investment in mobile commerce paid off quicker than any best case scenario we could have hoped for. The figures confirm that responsive design was the best decision and we plan to continue to strengthen this mobile success in 2016.
Tilman Galler Head of E-Commerce, TriumphInitial situation
Since its start in 2011, Triumph’s online business has delivered excellent results, both overall and at a national level. For this reason, following an initial launch in the German, English, and French markets, additional dedicated national shops were
created for the Austrian, Danish, Swedish, Finnish, Dutch and Belgian markets.
Further expansion projects for Eastern and Southern Europe are planned for 2015, which will also be speedily and easily rolled out on the Demandware Commerce Cloud Platform in cooperation with Arvato. In light of of this dynamic development
and, to do justice to Triumph customers’ increasing demands regarding the mobile shopping experience, a decision was made to optimise the online shop for mobile use this created a solution,, independent of device, based on a responsive design approach.
Solution
From development to launch, the implementation took just three months despite the added stress of running in parallel with yet another successful Christmas period. Working in close cooperation, Triumph and Arvato defined the technical requirements
for the mobile solution they were implemented by means of the integrated arvato reference application on the Demandware Commerce Cloud Platform. The layout adjusts itself automatically to all common screen sizes. Triumph customers’ most
frequently used resolutions were the main focus for optimisation and testing. For example: laptops and landscape tablet views with 1024x, 768x for portrait tablet views and 320x for smartphones, and ensure that, independent of device, users can use the online shop in an intuitive and user-friendly way without the need for a lot of searching and zooming.
