In a time of unprecedented growth in e-Commerce, companies are increasingly competing over new opportunities in international markets. Establishing a new e-Commerce presence, or expanding an existing one, is a considerable challenge. Successful implementation requires a large amount of technical skill, market knowledge, analytics as well as supply chain expertise.
Where do the opportunities lie for retailers looking to expand? And to what extent do companies
expect to seek external assistance for international expansion?
In December and January of 2014/15 Worldwide Business Research and Arvato surveyed industry executives in the Beauty, Luxury, Fashion and FMCG industries, focussing on international expansion trends in omnichannel eCommerce.
The survey was completed by 93 industry executives with job titles including Head of e-Commerce, Director e-Commerce, Managing Director and Vice President of Digital Commerce – this report presents the survey’s findings.